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Enhancing the functionality of solutions by creating new Internet of Things (IoT)-based applications is at the top of many OEMs' priority lists. By harvesting and analyzing hte big data from their intelligent embedded devices OEMs can create a host of new monetizable applications and services. Sounds good, but there are challenges. Embedded engineers rate security as the greatest obstacle when it comes to deploying internet-connected solutions. Fortunately, solutions with professional license and entitlement management present a way of boosting both IoT security levels and monetization opportunities. And, with feature-based licensing, companies can even generate the big data required to develop these innovative applications.